Callum Devereux’s previous regimen took forty minutes a day. His current one takes eight, is less theoretically optimal, and he actually does it.

Under-treatment driven by fear of a treatment is more common in this clinic than over-treatment, and the fear is usually acquired from well-meaning advice.

Fingertip units

Photograph-based triage moved most urgent lesion referrals to an answer within a fortnight, and moved the queue for benign findings out of the way entirely.

Adherence to topical treatment is low everywhere. That’s a design problem, not a character problem.

Dr. Ilse Marchand, dermatology

Beyond the rash

Adherence to topical treatment is low almost everywhere and is a design problem rather than a character one: the regimens are long, greasy and unpleasant.

“The best plan is the one you do in November,” he says, “not the one you agree to in the clinic.”

Contributing writer

Dr. Ilse Marchand

A demonstration byline created for this prototype. Not a real writer, and not a clinician.

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